I was curious when Porsche hinted about the all-electric Taycan during the 2015 Frankfurt Motor Show. When I exclaimed at the $150,000 – $186,500 price tag for the 2020 model, someone reminded me that it is a Porsche. What did I expect?
The Porsche Taycan is so expensive because it is a Porsche. It is a high-performance vehicle with expensive extras and dual electric motors generating 402 hp to 750hp. It has a two-speed transmission for thrilling hard acceleration, hitting 60 mph (96.6 kph) in 2.6 seconds.
Undoubtedly, the Porsche Taycan has a high price tag. However, this hasn’t stopped thousands from placing an order. I’ll discuss why this EV sports car has caught the attention of many and why it costs so much.
Table Of Contents
- 1. It Is a Porsche
- 2. To Maintain Sales of the Gasoline Models
- 3. High-Quality Interior
- 4. Impressive Charging Technology
- 5. Great Handling
- 6. Adjustable Suspension for a Smooth Ride
- 7. Expensive Extras
- 8. High-Performance Vehicle
1. It Is a Porsche
One of the first reasons you’ll ever get when you enquire why the all-electric sports Porsche Taycan is so expensive will be “it is a Porsche”. Funny enough, most people get it. They even expect to pay a high price for it.
It is only when the online war over which car, between the Taycan and Tesla Model S, is better that you get to the nitty-gritty of why one considers one car superior.
A friend pointed out that Porsche Taycan is more expensive because Tesla had a head start, and Porsche hasn’t yet figured out how to build like Tesla, but I digress.
As a luxury automobile manufacturer, Porsche has created its market. It doesn’t compete on price. The guys at Porsche don’t sit down and say, “let’s make a 4-seater-2 door 911 and sell it at $30,000 so that it can compete with the Camaro.”
Instead, they focus on performance, superb design, fit, and finish.
Fortunately, most Porsche buyers invest in the brand. They may not need to question why they are paying that much, and Porsche knows this.
Experts have given multiple reasons why Porsche Taycan is more expensive than other electric vehicles. Most believe the price may be justified, while others believe the answer is in the name.
2. To Maintain Sales of the Gasoline Models
This may appear counterproductive, but hear me out. The first Porsche Taycan was released to the market in late 2019. So, it is still relatively new, and like every invention, the manufacturer may not want to be overwhelmed with orders they cannot fulfill quickly.
The solution? Have a high price tag to control the number of buyers and make the gasoline options attractive. This way, they meet the demand for the Taycan and, at the same time, maintain sales of those that use gasoline.
3. High-Quality Interior
One of the consistent arguments for Porsche has always been the quality of the interior. The layout is also pretty awesome, with screens and buttons within easy reach. The interior of the Porsche Taycan is practical. It is also built for comfort but at a price.
The 114.2 inches (2.9 m) wheelbase provides ample space and comfort for the driver and passengers.
Some of the interior features that stand out include:
- 10.9 inch (27.7 cm) dashboard touch screen. It has reachable controls, which include headlights, air suspension height, and traction control.
- Partial leather or leather firm bolstered seats. Fully adjustable in every dimension (18 options), including the headrest and seat length.
- Interactive central display touch screen, with controls such as air conditioning and seat heaters. It also offers active feedback, like how much range you have left.
- Panoramic glass roof.
- 360-degree camera view.
- Huge air vents.
- 10.9 inch (27.7 cm) passenger display screen.
- USB ports at the front and the back.
Porsche also offers multiple interior options to suit the buyer’s interest.
|Standard Interior (Leather/partial leather)||Two solid colors Two-tone variations||Black. Slate gray. Black/limestone beige.|
|Three solid colors|
Four two-tone variations
|Black. Blackberry. Slate gray. Black/limestone gray. Blackberry/slate gray. Black/chalk. Black/Bordeaux.|
Race-Tex Interior (Leather- free)
|Black. Slate gray. Graphite blue. Black/slate gray. Graphite blue/slate gray.|
Olea club leather
|Basalt black. Truffle brown. Basalt black/atacama beige. Basalt black/meranti brown.|
Porsche Taycan Interior Color Options
Here is a guide on the configuration of the Porsche Taycan, where you can check the best way to choose colors, accessories, and seat options for the Porsche Taycan.
4. Impressive Charging Technology
All the Porsche Taycan models (Taycan, Taycan Turbo, and Taycan Turbo S) have 100kWh batteries. 93kWh is usable, giving a 280-mile (451-km) range. While most electric cars have a system voltage of 400 volts, the Taycan has double the capacity (800 volts).
This feature is the primary reason the Taycan charges as fast as it does. The super fast charging system achieves 100 km (62 mi) worth of charge within 5 minutes. Under ideal conditions, the Taycan takes 22.5 minutes to charge the battery from 5% – 80%.
This YouTube video gives a review of the Porsche Taycan, the price, and features that may explain the high price tag:
5. Great Handling
When reviewing the Porsche Taycan, one reviewer said, “it shouldn’t be this good!”. Understandably, Porsche has perfected its superior handling over the years, but this was not expected from a car that weighs 5,100 pounds (2,313.3 kilograms).
It has smoother handling than the Tesla, which is lighter at 4,900 pounds (2,222.6 kilograms).
This was probably one of Porsche’s biggest headaches: how to maintain excellent handling with the heavy electric battery. Fortunately, much of this weight is positioned low down, making the Taycan as agile as the lighter Panamera.
Besides the weight distribution, the Taycan’s great handling can be attributed to the impressive steering. The Taycan gives you a better connection and accuracy with the road.
The rear wheel steering (standard on Turbo S but available for other models) makes the Taycan feel smaller when turning corners.
6. Adjustable Suspension for a Smooth Ride
The Porsche Taycan, Taycan Turbo, and Taycan Turbo S all have adjustable suspension, making the ride as supple as you’d like. The ride over bumps and ruts is exceptional. This gives you better control, irrespective of the type or state of the road.
7. Expensive Extras
Taycan also has some expensive extras, which affect the price significantly. A fully loaded Taycan Turbo S easily crosses the $200,000 mark. Other extras with a significant price tag include;
- Burmester audio system $5,810
- Noise insulated glass $1,130
- Porsche Dynamic Chassis Control Sport $3,590
- Night Vision Assist $2,420
- Adaptive cruise $3,610
- Massaging seats $2,000
- 4-zone climate control system $990
8. High-Performance Vehicle
The Porsche Taycan is a high-performance vehicle, and the price is high partly because of this. The Turbo S, with overboost power, generates up to 560kW (761 hp), while Taycan Turbo does 500kW (up to 680 hp).
Unfortunately, Taycan missed the target on efficiency since it has a lower range compared to Tesla S, whose EPA-rated range is 402.
What Makes The Porsche Taycan Special?
The Porsche Taycan is special because of its ferocious acceleration, going from zero to 60km/h in 2.6 seconds. The precise steering is one of the impressive features of this all-electric sports car.
Is Porsche’s Performance Plus Battery Worth It?
Porsche’s performance plus the battery is worth it because it has a nominal power of 280kW to 350kW when in over-boost mode, giving it more range (301 miles) compared to the standard battery’s 280 miles.
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